Articles

Marketing automation – What it is & how it works

Marketing automation – What it is & how it works

In today's competitive world of marketing, industry leaders are required daily to simultaneously manage a huge amount of information to cope with the ever-increasing challenges that arise. From sending newsletters, to publishing social posts and articles on the company's blog, the entire series of tasks that make up the marketing department should be automated, freeing up time and costs....

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Rebranding: When is it necessary for your business

Rebranding: When is it necessary for your business

Rebranding is a strategic decision that can have a profound impact on the success and longevity of a business. It involves changing a company's name, logo, design, or overall image to create a new identity that better aligns with its goals, values, and target audience. Although rebranding can be a complex and costly process, it is often a necessary step for businesses looking to remain...

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The top 6 eCommerce personalization trends in 2024

The top 6 eCommerce personalization trends in 2024

The evolution of eCommerce has redesigned the way we buy and sell products. With the increasing competitiveness in the marketplace, personalization has become an essential tool for businesses looking to stand out and attract customers. 2024 promises to bring even more innovations and developments in personalization. Let's look at the top 6 trends that are expected to dominate in 2024.  ...

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10 B2C eCommerce tips to increase conversions

10 B2C eCommerce tips to increase conversions

Conversions are one of the key performance measures in the eCommerce space. The higher the conversion rate, the more sales and profits a business can make. For this reason, we provide you with 10 tips to increase conversions in B2B eCommerce.   Optimize your website The first and most important tip to increase conversions is to optimize your website. This includes making it easy for users to...

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8 B2C Digital Marketing strategies for your eCommerce business

8 B2C Digital Marketing strategies for your eCommerce business

The digital age has reshaped the way businesses market their products and services. Your eCommerce business needs to implement Digital Marketing strategies that will help you increase sales and retain customers. In this article, we present 8 strategies you can adopt to achieve your goals.   Analyze data and leverage it Data analysis is an important factor for the success of your eCommerce...

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How to tell if your e-shop is efficient – A step-by-step guide

How to tell if your e-shop is efficient – A step-by-step guide

In today's digital age, having an effective e-shop is crucial to the success of your online business. An effective e-shop not only ensures a seamless shopping experience for your customers, but also maximizes your sales and profitability. But how can you determine if your e-shop is truly effective? Below, we've listed the key indicators to look out for to assess the effectiveness of your e-shop....

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How to improve your e-shop’s image

How to improve your e-shop’s image

In the digital age, a strong online presence is vital to the success of any company. For e-commerce businesses, this means creating an attractive and credible image for their e-shop. In this article, we'll explore some key strategies to help you improve your e-shop's image and attract more customers.   Professional website design First impressions are everything and your website design...

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Key Ecommerce Metrics for your e-shop

Key Ecommerce Metrics for your e-shop

In today's world of eCommerce, data analysis is an important tool for understanding the performance of an e-shop. By using metrics, you can monitor and evaluate various aspects of your e-shop to make meaningful decisions to improve its performance. In this article, we list the most important metrics you should consider for proper analysis of your e-shop. Traffic Traffic refers to the number of...

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B2C Ecommerce – A beginner’s guide to building a B2C strategy

B2C Ecommerce – A beginner’s guide to building a B2C strategy

ECommerce has revolutionized the way businesses operate and connect with their customers. In today's digital age, a strong online presence is vital for any business, especially when targeting the B2C (Business-to-Consumer) market. In this beginner's guide, we'll explore the key steps to building an effective B2C eCommerce strategy. Understanding of B2C eCommerce B2C eCommerce refers to the...

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How to make a business plan

How to make a business plan

Creating a solid business plan is essential for any entrepreneur or business owner, as it serves as a roadmap outlining goals, strategies and all financial projections. A well-developed business plan not only helps you stay focused, but additionally increases your chances of success. In this article, we will guide you through the process of creating an effective business plan. Summary The...

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3 tips to increase Customer Lifetime Value

3 tips to increase Customer Lifetime Value

Customer lifetime value (CLV) is a critical metric for any business that aims to achieve long-term success. It represents the total revenue that a customer generates and increasing this value can significantly impact on your bottom line. Below, we provide three effective tips to help you increase customer lifetime value and maximize your business profitability.   Focus on customer retention...

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SHOPRANOS: The first step to the B2B e-shop of the future

SHOPRANOS: The first step to the B2B e-shop of the future

The rapid pace of technological evolution in recent years has brought to the forefront new data and requirements for B2B businesses. Especially after the pandemic, B2B eCommerce has emerged as an essential and key part of business strategy. Nowadays, maintaining an e-shop (and even a high-level one) for the needs of B2B activity is no longer a luxury or a "nice to have" tool. It is a necessity,...

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What are the key features of B2B eCommerce platforms

What are the key features of B2B eCommerce platforms

In today's digital age, changing consumer behaviors and global market dynamics are reshaping the way businesses interact with each other. B2B buyers are increasingly turning to digital channels for their purchases, and therefore, choosing the right e-commerce platform to build an e-shop can contribute to the success of a business. B2B eCommerce platforms offer a range of features that are...

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What are the benefits of a multilingual e-shop

What are the benefits of a multilingual e-shop

As the internet continues to grow as a global marketplace, businesses today need to reach a larger audience. This means that rather than limiting their sales to local markets, they need to access a global customer base that naturally speaks different languages. Although most users internationally use English as their primary language, by displaying your products on your website in their native...

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5+1 reasons for your business to have its own B2B e-shop (today!)

5+1 reasons for your business to have its own B2B e-shop (today!)

As consumers, we all shop online more and more often. This is nothing new of course, and the development of e-shopping has been even more pronounced since the advent of the pandemic. What is new, however, is that there is a similar shift towards online shopping by businesses. The Business-to-Business (B2B) market has traditionally been well behind retail in the online space, but now that's...

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Headless Commerce – Functionality and Challenges

Headless Commerce – Functionality and Challenges

When consumer demands change or new technologies emerge, every business needs to act quickly in order to remain relevant. Precisely because such a total modification action requires a lot of time and money, with a headless commerce setup, where the front-end (a "website") and the back-end (data that users cannot see) are separated, only specific parts need to be upgraded to implement the...

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The art of storytelling in modern Content Marketing

The art of storytelling in modern Content Marketing

For thousands of years, people have been telling stories in order to pass on their knowledge, to entertain themselves and to better understand the world around them. In this way, over time, stories have evolved into a universal language that everyone can understand, regardless of origin or dialect, even if the means used to tell them are constantly changing. Stories have an enormous influence on...

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How to Plan a Content Marketing Strategy

How to Plan a Content Marketing Strategy

Today, as the landscape of digital markets is evolving, it is important for every company to evolve at the same time. As part of a successful marketing strategy, content distribution is essential to increase your brand visibility and awareness, as well as conversions. Specifically, as part of an SEO strategy, the content created helps improve the website's position in search results, and when...

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5 Navigation Menu Design Tips

5 Navigation Menu Design Tips

In the world of web design, user experience (UX) is the "compass" that guides visitors on their digital journey. Just a few milliseconds are enough for any user to decide whether to continue browsing your site or ultimately abandon it. At the center of this decision is your website's main menu, an underrated element that directly affects user interaction and engagement. So, in this article,...

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6 factors that affect website rankings

6 factors that affect website rankings

In the vast world of the internet, where hundreds of websites are vying for visibility, the effort to secure a digital presence has become both a science and an art. In this context, the visibility of a website in search engines plays a crucial role in ensuring its success. Going deeper, the search engines (e.g. Google) that "guard" the web use sophisticated algorithms to filter the plethora of...

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Template VS Custom Design – Which is best suited for your business

Template VS Custom Design – Which is best suited for your business

In today's business world, where more and more companies are undergoing digital transformation, building a digital store serves as an e-gateway for any brand. By digital store, we mean the official website of the business, as well as its social media accounts and other platforms. Therefore, when you embark on the journey of creating or revamping your website, you are bound to be faced with a...

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E-commerce in the era of Social Media

E-commerce in the era of Social Media

In recent years, the digital landscape has undergone a significant transformation thanks to the emergence of social commerce. With the growing popularity of social networking platforms, we can talk about a true revolution in online shopping, as social commerce is increasingly blurring the lines between social media and e-commerce. While the concept of social commerce was initially associated...

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What is Meta Description and why you need it

What is Meta Description and why you need it

In the expanded digital landscape, where millions of websites compete to stand out from the crowd, it is vital for a business to have a strong online presence. Since search engines direct users to relevant content, you can leverage that "gateway" between your own content and your potential visitors, thus attracting the interest of your audience. These are the meta-descriptions that appear on...

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Page loading speed – How it affects your sales

Page loading speed – How it affects your sales

In the fast-paced world of B2B eCommerce, where businesses rely on online transactions, website loading speed is crucial to the success of your business. So, by understanding the importance of fast loading pages and implementing strategies to optimize website speed, you can gain a competitive advantage, improve user experience and ultimately boost your sales. In this article, we'll explore how...

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What are the Three Stages and Strategies of the Buyer’s Journey in 2023

What are the Three Stages and Strategies of the Buyer’s Journey in 2023

In recent years, shoppers, more familiar than ever with technology, have increased expectations but also behavior more akin to that of B2C consumers - due to the abundance of choice. This, of course, means a need for change both in companies' strategies to meet these expectations and in the buyer's journey itself. In this article, we'll address exactly how you can navigate each of the three...

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How to write product descriptions to increase sales

How to write product descriptions to increase sales

On an eCommerce site, well-written product descriptions play a crucial role, as they are the ones that can lead customers to the upper stages of the sales funnel. When we refer to product descriptions, we mean informative product descriptions with their key benefits. They are included in product pages, i.e. landing pages, where a product is displayed to website visitors by including: name,...

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How to increase your sales: 5 strategies for 2023

How to increase your sales: 5 strategies for 2023

Starting an e-commerce business and ensuring that it thrives in a competitive environment requires hard work and dedication. In today's world, where almost everything is shifting online, companies need to be flexible and adapt to changing consumer behaviors and market trends. With the right tools, knowledge and strategy, businesses can easily flourish in the eCommerce sector. For this reason, we...

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How to Structure Your E-Commerce Product Catalog to be first in sales

How to Structure Your E-Commerce Product Catalog to be first in sales

In today's eCommerce landscape, making a business stand out from the crowd is a prerequisite to ensure its success. It's a well-known fact that when potential customers browse an online store, they often prioritize the products that appear at the top of the search results. Therefore, in the context of an online store, listing products in a way that attracts customers' attention and encourages...

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Contact page – Mistakes to avoid

Contact page – Mistakes to avoid

We all know that communication and promotion are important aspects of developing an eCommerce website. Web development is exactly about creating a website that enables you to share your brand, products and services with the world. The Contact Page is that page of the website that is at the heart of all the above. It is usually not the first place a customer will find on the website (home page),...

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Call-to-action: How a button can increase your sales

Call-to-action: How a button can increase your sales

In today's digital age, a business's website is often the first point of contact for potential customers. Therefore, it is important for an eCommerce site to not only be beautiful in design and content, but more importantly to encourage visitors to take action. This is how we arrive at the Call-to-Action (CTA) button or otherwise, a call-to-action button, which, as its name suggests, is a tool...

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Growth Hacking: 7 strategies to boost your business

Growth Hacking: 7 strategies to boost your business

In today's competitive B2B eCommerce landscape, businesses need to be creative and use strategies to grow. This is where Growth Hacking comes in, a process of rapid experimentation across marketing channels to identify the most effective ways to grow a company. This process is particularly popular in startup companies, where rapid growth and scalability are essential to their survival. However,...

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How product descriptions can increase your sales

How product descriptions can increase your sales

On an eCommerce site, well-written product descriptions play a crucial role, as they are the ones that can lead customers to the upper stages of the sales funnel. When we refer to product descriptions, we mean informative product descriptions with their key benefits. They are included in product pages, i.e. landing pages, where a product is displayed to website visitors by including: name,...

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How to make the About us page on your website

How to make the About us page on your website

Every successful business, regardless of the industry it belongs to or the product it sells, has a history which is more important than ever for today's customers. According to research, over 50% of B2B buyers are motivated by strong content that includes information about the person behind the product they are considering buying. After the Homepage (main website page), the About Us page is...

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What are the Digital Transformation trends

What are the Digital Transformation trends

The Fourth Industrial Revolution, which was already underway before the coronavirus pandemic, has accelerated in recent years due to social distancing. What is certain, however, is that we are now already starting to reinvent the way we do business in our daily lives and that there is an urgent need for a transformation of the digital landscape. Understandably, today's businesses have begun to...

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The glossary of SEO strategy

The glossary of SEO strategy

The world of SEO is constantly changing and full of terminology, which is like learning a foreign language and can easily complicate you. If you are new to SEO or just need help updating your knowledge of this strategy, you can read a list of key terms to fully understand the basic terminology of search engines. What is SEO (Search Engine Optimization)? SEO stands for "Search Engine...

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What is Inbound Marketing

What is Inbound Marketing

In the modern market, we see how consumers have changed the way they buy the products they want. This, of course, for businesses means that they will have to adapt to the new situation, employing various techniques, especially when it comes to promoting their goods and services for sale. One of the most popular marketing terms, therefore, internationally, is the so-called Inbound Marketing,...

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The Digital Marketing Glossary

The Digital Marketing Glossary

It is a fact that modern consumers are becoming more and more active on the internet today. Digital marketing now brings multiple benefits as it reaches potential customers and since it is an ever-changing strategy, marketers should stay on top of the latest trends and adapt to constant changes. Ideally, a digital marketer should be able to understand the "what" and "why" behind each term of...

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AI Content and the Future of eCommerce

AI Content and the Future of eCommerce

When it comes to the future of Content Editing, AI plays a key role, as AI tools are a powerful way to improve, accelerate and adapt content creation to customer needs. What is an Artificial Intelligence Content Editor? AI Content Editor is a new type of content editing based on artificial intelligence. This type of editor can help you create high-quality content much faster and efficiently, so...

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How to improve your eCommerce website design

How to improve your eCommerce website design

Every successful ecommerce business respects every step of the customer journey. That's why he makes sure to have a well-designed e-commerce website, in every part of it, from the landing page to the contact page, to increase conversions. The conversion process is a layered process that influences customer behavior, and the main factor behind conversion rate is User Experience (UX). There are...

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E-mail Marketing vs Marketing Automation: the key differences

E-mail Marketing vs Marketing Automation: the key differences

The business world is full of terminology that more and more customers want clarified so that they know in which direction to move. Thus, they often ask questions about the differences of certain concepts about which there is a wealth of conflicting information out there and need clear explanation. This category includes E-mail Marketing with Marketing Automation. Therefore, here is a full...

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Email Marketing: How to Make an Interesting Newsletter

Email Marketing: How to Make an Interesting Newsletter

After the huge rise and changes that social media marketing has brought about today, many now consider that the world of e-mail marketing is outdated. The use of stories, live video and voice search on social media, in particular, have created the feeling that newsletters are advertisements and therefore not interesting, so they are easily led to the trash. However, the truth is that newsletters...

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SEO: the secret weapon of B2B Marketing

SEO: the secret weapon of B2B Marketing

At a time when the rise of technology has profoundly changed the way we discover and consume information, searching for products and services online is more popular than ever. In particular, regarding B2B (Business To Business) sales, several surveys in recent years inform us that search engines are the first choice for a B2B customer to start market research, over other options, such as...

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Sales channel strategy: a guide for eCommerce businesses

Sales channel strategy: a guide for eCommerce businesses

If you're trying to increase the profitability of your business and find a solution that will help you maximize your revenue, creating strategic sales channels for ecommerce is an interesting solution that can bring amazing results. This model consists of sales through third-party partners or resellers who work for your profit. If you want to learn how to implement a sales channel strategy for...

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4 Marketing Mistakes to Avoid

4 Marketing Mistakes to Avoid

Every year, thousands of entrepreneurs around the world start a new business, faced with the double challenge: to "win" their audience and afford their business venture. For those of them who failed in the above, we would say that their failures come from a variety of sources: from the mismatch between the needs of their product and marketing, to the fierce competition. When you make serious...

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B2B e-mail marketing: the only guide you will ever need

B2B e-mail marketing: the only guide you will ever need

The first promotional email was sent in 1978 and generated $13 million in sales, marking the beginning of one of the most popular marketing channels that still survives today. Precisely because it started so early and is included in outbound marketing, email lacks the brilliance of some newer channels, such as that of social media. For B2B email marketing campaigns in particular, it has always...

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The ultimate guide on how to start an online business in 2023

The ultimate guide on how to start an online business in 2023

Just a few decades ago, the mere idea of starting a new business seemed impossible, as it required extensive investment and planning. With the advent of the internet, however, suddenly everyone gained access to the same potential customers and buyers, just as advertising began to become more accessible and effective. One of the most important advantages of starting an online business is that it...

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The 6 types of e-commerce

The 6 types of e-commerce

Millions of shoppers today visit online stores to buy a variety of goods and services, always keeping up with market trends. This means on the one hand that modern e-commerce businesses bring significant profits to their owners and on the other hand that to continue to be profitable, they need to become increasingly competitive. One of the key requirements for the success of eCommerce businesses...

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The Key to B2B eCommerce Success

The Key to B2B eCommerce Success

In recent years, we have all realized the importance of B2B (Business to Business) e-commerce. At the heart of this is the success of the eCommerce website, which is an essential sales tool for any company. The fierce competition in the industry, however, requires constant adaptation to new standards, as customers now clearly expect an increasingly higher level of user experience. For this...

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Everything You Need to Know About Content Marketing

Everything You Need to Know About Content Marketing

You may often be wondering how you can gain the attention of your search engines and page visitors to increase purchases on your online store. In this phase, content marketing is what always gives the answer.   How is content marketing defined? This is a new and highly effective method of attracting and retaining leads through the creation of original content. With this strategy, you communicate...

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4 reasons why visitors leave an e-shop

4 reasons why visitors leave an e-shop

If you have an e-commerce website, you certainly want more and more users to visit it and stay there for as long as it takes to achieve their goal: make a purchase, subscribe to a newsletter or fill out a form. It is very likely, however, as you will have noticed, that users visit your e-shop and then immediately leave it. Cart abandonment is a phenomenon found in the majority of online stores....

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B2B Marketing: 5 top digital strategies

B2B Marketing: 5 top digital strategies

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat," the great strategic theorist Sun Tzu had said. And it is true that, in a battle, in order to save the prospect of victory, evolution may force tactical moves, which will only be of value if they serve a strategy. So, in today's digital world, characterized by the rapid evolution of...

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ECommerce strategy: the recipe for success

ECommerce strategy: the recipe for success

E-commerce has grown exponentially in recent years, with the COVID-19 pandemic accelerating its adoption across the retail spectrum. And as many businesses closed, companies sought to launch their e-commerce presence or expand their capabilities to accommodate an influx of online shoppers. In this highly competitive market, of course, the imperative for every business to build a strong...

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4 reasons to have a Digital Marketing Strategy for your business

4 reasons to have a Digital Marketing Strategy for your business

To answer the question, we asked in the title of this article, you only need to look around you. You are being swamped by a multitude of devices, and the possibility that you are reading this text on your mobile phone or tablet is almost a given. So being connected to the internet, now at any time, has transformed the way we buy products and learn about what's happening in the world every day....

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The current trends in eCommerce

The current trends in eCommerce

ECommerce, also known as electronic commerce, is a business model that involves transactions carried out on the internet. In almost a century, it has managed to revolutionize retailing and has evolved considerably to meet the changing needs of today's consumers. Significantly, since 2016, the share of online retail sales against total retail sales worldwide has recorded an increase of 10.5%, and...

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E-shop: 3 steps to buying a domain name

E-shop: 3 steps to buying a domain name

In the current year, with a quarter of the world's population shopping online, there is no better time to start an e-commerce store. One of the first - and most important - steps in building an eCommerce business is choosing a domain name, well before building the website and promoting it online. The domain name is the email address through which a visitor can enter your website. Simply put, it...

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Landing Page: an essential tool

Landing Page: an essential tool

Today, almost all businesses have realized that they thrive when their sales are high and this can only happen if they generate potential customers. A quality and properly designed website, along with a well-managed social media profile, can both gain new audiences and strengthen trusting relationships between customers and the company. The "key", however, that will open the door to your website...

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10 eCommerce Trends You Can’t Ignore

10 eCommerce Trends You Can’t Ignore

Much has changed in the world of e-commerce in the last three years. The year 2020 has forced retailers to re-evaluate their eCommerce strategies and invest in the digital transformation of their business. 2021 showed that a fast and secure eCommerce store was not enough for business growth, but personalisation, in fact, was what drove sales. 2022 has set new challenges for businesses looking to...

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How to start your e-shop, step by step

How to start your e-shop, step by step

As global eCommerce sales reached nearly $5.5 billion in 2022 and is estimated to reach $5.1 trillion in 2026, it's no surprise that eCommerce product businesses are one of the fastest growing sectors in small and medium businesses today. Despite the bright future that eCommerce may have, however, starting such a business may seem daunting.  Certainly building an e-shop requires hard work, at a...

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Building an e-shop: everything you need to know

Building an e-shop: everything you need to know

Recently, eCommerce has been on the rise globally and domestically, with more and more Greek businesses looking to expand their online presence by creating an e-shop. However, in order to increase their chances of success, as well as their sales, they need to prepare themselves properly. Specifically, for those of you who have chosen to create an e-shop, you need to devise a realistic,...

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B2B eCommerce: another channel for your business

B2B eCommerce: another channel for your business

With technology evolving rapidly in recent years and with time saving being considered a... luxury, it is visible that we have now been introduced to a new, different reality. Both modern consumers and B2B buyers, who have already started to turn decisively towards eCommerce, are aware of this and are now largely living it. This is the so-called "B2B eCommerce", which is gaining ground more and...

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