UX
Marketing automation – What it is & how it works

Marketing automation – What it is & how it works

In today's competitive world of marketing, industry leaders are required daily to simultaneously manage a huge amount of information to cope with the ever-increasing challenges that arise. From sending newsletters, to publishing social posts and articles on the company's blog, the entire series of tasks that make up the marketing department should be automated, freeing up time and costs....

read more
How to tell if your e-shop is efficient – A step-by-step guide

How to tell if your e-shop is efficient – A step-by-step guide

In today's digital age, having an effective e-shop is crucial to the success of your online business. An effective e-shop not only ensures a seamless shopping experience for your customers, but also maximizes your sales and profitability. But how can you determine if your e-shop is truly effective? Below, we've listed the key indicators to look out for to assess the effectiveness of your e-shop....

read more
B2C Ecommerce – A beginner’s guide to building a B2C strategy

B2C Ecommerce – A beginner’s guide to building a B2C strategy

ECommerce has revolutionized the way businesses operate and connect with their customers. In today's digital age, a strong online presence is vital for any business, especially when targeting the B2C (Business-to-Consumer) market. In this beginner's guide, we'll explore the key steps to building an effective B2C eCommerce strategy. Understanding of B2C eCommerce B2C eCommerce refers to the...

read more
What are the key features of B2B eCommerce platforms

What are the key features of B2B eCommerce platforms

In today's digital age, changing consumer behaviors and global market dynamics are reshaping the way businesses interact with each other. B2B buyers are increasingly turning to digital channels for their purchases, and therefore, choosing the right e-commerce platform to build an e-shop can contribute to the success of a business. B2B eCommerce platforms offer a range of features that are...

read more
5 Navigation Menu Design Tips

5 Navigation Menu Design Tips

In the world of web design, user experience (UX) is the "compass" that guides visitors on their digital journey. Just a few milliseconds are enough for any user to decide whether to continue browsing your site or ultimately abandon it. At the center of this decision is your website's main menu, an underrated element that directly affects user interaction and engagement. So, in this article,...

read more