Marketing Automation
Marketing automation – What it is & how it works

Marketing automation – What it is & how it works

In today's competitive world of marketing, industry leaders are required daily to simultaneously manage a huge amount of information to cope with the ever-increasing challenges that arise. From sending newsletters, to publishing social posts and articles on the company's blog, the entire series of tasks that make up the marketing department should be automated, freeing up time and costs....

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E-mail Marketing vs Marketing Automation: the key differences

E-mail Marketing vs Marketing Automation: the key differences

The business world is full of terminology that more and more customers want clarified so that they know in which direction to move. Thus, they often ask questions about the differences of certain concepts about which there is a wealth of conflicting information out there and need clear explanation. This category includes E-mail Marketing with Marketing Automation. Therefore, here is a full...

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