In today's competitive world of marketing, industry leaders are required daily to simultaneously manage a huge amount of information to cope with the ever-increasing challenges that arise. From sending newsletters, to publishing social posts and articles on the company's blog, the entire series of tasks that make up the marketing department should be automated, freeing up time and costs....
In today's digital age, having an effective e-shop is crucial to the success of your online business. An effective e-shop not only ensures a seamless shopping experience for your customers, but also maximizes your sales and profitability. But how can you determine if your e-shop is truly effective? Below, we've listed the key indicators to look out for to assess the effectiveness of your e-shop....
In the digital age, a strong online presence is vital to the success of any company. For e-commerce businesses, this means creating an attractive and credible image for their e-shop. In this article, we'll explore some key strategies to help you improve your e-shop's image and attract more customers. Professional website design First impressions are everything and your website design...
In today's world of eCommerce, data analysis is an important tool for understanding the performance of an e-shop. By using metrics, you can monitor and evaluate various aspects of your e-shop to make meaningful decisions to improve its performance. In this article, we list the most important metrics you should consider for proper analysis of your e-shop. Traffic Traffic refers to the number of...
ECommerce has revolutionized the way businesses operate and connect with their customers. In today's digital age, a strong online presence is vital for any business, especially when targeting the B2C (Business-to-Consumer) market. In this beginner's guide, we'll explore the key steps to building an effective B2C eCommerce strategy. Understanding of B2C eCommerce B2C eCommerce refers to the...
As consumers, we all shop online more and more often. This is nothing new of course, and the development of e-shopping has been even more pronounced since the advent of the pandemic. What is new, however, is that there is a similar shift towards online shopping by businesses. The Business-to-Business (B2B) market has traditionally been well behind retail in the online space, but now that's...
In the world of web design, user experience (UX) is the "compass" that guides visitors on their digital journey. Just a few milliseconds are enough for any user to decide whether to continue browsing your site or ultimately abandon it. At the center of this decision is your website's main menu, an underrated element that directly affects user interaction and engagement. So, in this article,...
In today's business world, where more and more companies are undergoing digital transformation, building a digital store serves as an e-gateway for any brand. By digital store, we mean the official website of the business, as well as its social media accounts and other platforms. Therefore, when you embark on the journey of creating or revamping your website, you are bound to be faced with a...
In recent years, the digital landscape has undergone a significant transformation thanks to the emergence of social commerce. With the growing popularity of social networking platforms, we can talk about a true revolution in online shopping, as social commerce is increasingly blurring the lines between social media and e-commerce. While the concept of social commerce was initially associated...
In the fast-paced world of B2B eCommerce, where businesses rely on online transactions, website loading speed is crucial to the success of your business. So, by understanding the importance of fast loading pages and implementing strategies to optimize website speed, you can gain a competitive advantage, improve user experience and ultimately boost your sales. In this article, we'll explore how...
On an eCommerce site, well-written product descriptions play a crucial role, as they are the ones that can lead customers to the upper stages of the sales funnel. When we refer to product descriptions, we mean informative product descriptions with their key benefits. They are included in product pages, i.e. landing pages, where a product is displayed to website visitors by including: name,...
In today's eCommerce landscape, making a business stand out from the crowd is a prerequisite to ensure its success. It's a well-known fact that when potential customers browse an online store, they often prioritize the products that appear at the top of the search results. Therefore, in the context of an online store, listing products in a way that attracts customers' attention and encourages...
We all know that communication and promotion are important aspects of developing an eCommerce website. Web development is exactly about creating a website that enables you to share your brand, products and services with the world. The Contact Page is that page of the website that is at the heart of all the above. It is usually not the first place a customer will find on the website (home page),...
Every successful ecommerce business respects every step of the customer journey. That's why he makes sure to have a well-designed e-commerce website, in every part of it, from the landing page to the contact page, to increase conversions. The conversion process is a layered process that influences customer behavior, and the main factor behind conversion rate is User Experience (UX). There are...
Just a few decades ago, the mere idea of starting a new business seemed impossible, as it required extensive investment and planning. With the advent of the internet, however, suddenly everyone gained access to the same potential customers and buyers, just as advertising began to become more accessible and effective. One of the most important advantages of starting an online business is that it...
Millions of shoppers today visit online stores to buy a variety of goods and services, always keeping up with market trends. This means on the one hand that modern e-commerce businesses bring significant profits to their owners and on the other hand that to continue to be profitable, they need to become increasingly competitive. One of the key requirements for the success of eCommerce businesses...
In recent years, we have all realized the importance of B2B (Business to Business) e-commerce. At the heart of this is the success of the eCommerce website, which is an essential sales tool for any company. The fierce competition in the industry, however, requires constant adaptation to new standards, as customers now clearly expect an increasingly higher level of user experience. For this...
You may often be wondering how you can gain the attention of your search engines and page visitors to increase purchases on your online store. In this phase, content marketing is what always gives the answer. How is content marketing defined? This is a new and highly effective method of attracting and retaining leads through the creation of original content. With this strategy, you communicate...
If you have an e-commerce website, you certainly want more and more users to visit it and stay there for as long as it takes to achieve their goal: make a purchase, subscribe to a newsletter or fill out a form. It is very likely, however, as you will have noticed, that users visit your e-shop and then immediately leave it. Cart abandonment is a phenomenon found in the majority of online stores....
ECommerce, also known as electronic commerce, is a business model that involves transactions carried out on the internet. In almost a century, it has managed to revolutionize retailing and has evolved considerably to meet the changing needs of today's consumers. Significantly, since 2016, the share of online retail sales against total retail sales worldwide has recorded an increase of 10.5%, and...
In the current year, with a quarter of the world's population shopping online, there is no better time to start an e-commerce store. One of the first - and most important - steps in building an eCommerce business is choosing a domain name, well before building the website and promoting it online. The domain name is the email address through which a visitor can enter your website. Simply put, it...
Today, almost all businesses have realized that they thrive when their sales are high and this can only happen if they generate potential customers. A quality and properly designed website, along with a well-managed social media profile, can both gain new audiences and strengthen trusting relationships between customers and the company. The "key", however, that will open the door to your website...
Much has changed in the world of e-commerce in the last three years. The year 2020 has forced retailers to re-evaluate their eCommerce strategies and invest in the digital transformation of their business. 2021 showed that a fast and secure eCommerce store was not enough for business growth, but personalisation, in fact, was what drove sales. 2022 has set new challenges for businesses looking to...
As global eCommerce sales reached nearly $5.5 billion in 2022 and is estimated to reach $5.1 trillion in 2026, it's no surprise that eCommerce product businesses are one of the fastest growing sectors in small and medium businesses today. Despite the bright future that eCommerce may have, however, starting such a business may seem daunting. Certainly building an e-shop requires hard work, at a...
Recently, eCommerce has been on the rise globally and domestically, with more and more Greek businesses looking to expand their online presence by creating an e-shop. However, in order to increase their chances of success, as well as their sales, they need to prepare themselves properly. Specifically, for those of you who have chosen to create an e-shop, you need to devise a realistic,...
With technology evolving rapidly in recent years and with time saving being considered a... luxury, it is visible that we have now been introduced to a new, different reality. Both modern consumers and B2B buyers, who have already started to turn decisively towards eCommerce, are aware of this and are now largely living it. This is the so-called "B2B eCommerce", which is gaining ground more and...