Content Marketing
The art of storytelling in modern Content Marketing

The art of storytelling in modern Content Marketing

For thousands of years, people have been telling stories in order to pass on their knowledge, to entertain themselves and to better understand the world around them. In this way, over time, stories have evolved into a universal language that everyone can understand, regardless of origin or dialect, even if the means used to tell them are constantly changing. Stories have an enormous influence on...

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How to Plan a Content Marketing Strategy

How to Plan a Content Marketing Strategy

Today, as the landscape of digital markets is evolving, it is important for every company to evolve at the same time. As part of a successful marketing strategy, content distribution is essential to increase your brand visibility and awareness, as well as conversions. Specifically, as part of an SEO strategy, the content created helps improve the website's position in search results, and when...

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Everything You Need to Know About Content Marketing

Everything You Need to Know About Content Marketing

You may often be wondering how you can gain the attention of your search engines and page visitors to increase purchases on your online store. In this phase, content marketing is what always gives the answer.   How is content marketing defined? This is a new and highly effective method of attracting and retaining leads through the creation of original content. With this strategy, you communicate...

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