Social Media
The art of storytelling in modern Content Marketing

The art of storytelling in modern Content Marketing

31/10/2023 | , , ,

For thousands of years, people have been telling stories in order to pass on their knowledge, to entertain themselves and to better understand the world around them. In this way, over time, stories have evolved into a universal language that everyone can understand, regardless of origin or dialect, even if the means used to tell them are constantly changing. Stories have an enormous influence on...

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E-commerce in the era of Social Media

E-commerce in the era of Social Media

27/09/2023 | , ,

In recent years, the digital landscape has undergone a significant transformation thanks to the emergence of social commerce. With the growing popularity of social networking platforms, we can talk about a true revolution in online shopping, as social commerce is increasingly blurring the lines between social media and e-commerce. While the concept of social commerce was initially associated...

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