The evolution of eCommerce has redesigned the way we buy and sell products. With the increasing competitiveness in the marketplace, personalization has become an essential tool for businesses looking to stand out and attract customers. 2024 promises to bring even more innovations and developments in personalization. Let's look at the top 6 trends that are expected to dominate in 2024. ...
The digital age has reshaped the way businesses market their products and services. Your eCommerce business needs to implement Digital Marketing strategies that will help you increase sales and retain customers. In this article, we present 8 strategies you can adopt to achieve your goals. Analyze data and leverage it Data analysis is an important factor for the success of your eCommerce...
In the digital age, a strong online presence is vital to the success of any company. For e-commerce businesses, this means creating an attractive and credible image for their e-shop. In this article, we'll explore some key strategies to help you improve your e-shop's image and attract more customers. Professional website design First impressions are everything and your website design...
In today's world of eCommerce, data analysis is an important tool for understanding the performance of an e-shop. By using metrics, you can monitor and evaluate various aspects of your e-shop to make meaningful decisions to improve its performance. In this article, we list the most important metrics you should consider for proper analysis of your e-shop. Traffic Traffic refers to the number of...
The rapid pace of technological evolution in recent years has brought to the forefront new data and requirements for B2B businesses. Especially after the pandemic, B2B eCommerce has emerged as an essential and key part of business strategy. Nowadays, maintaining an e-shop (and even a high-level one) for the needs of B2B activity is no longer a luxury or a "nice to have" tool. It is a necessity,...
In today's digital age, changing consumer behaviors and global market dynamics are reshaping the way businesses interact with each other. B2B buyers are increasingly turning to digital channels for their purchases, and therefore, choosing the right e-commerce platform to build an e-shop can contribute to the success of a business. B2B eCommerce platforms offer a range of features that are...
As the internet continues to grow as a global marketplace, businesses today need to reach a larger audience. This means that rather than limiting their sales to local markets, they need to access a global customer base that naturally speaks different languages. Although most users internationally use English as their primary language, by displaying your products on your website in their native...
As consumers, we all shop online more and more often. This is nothing new of course, and the development of e-shopping has been even more pronounced since the advent of the pandemic. What is new, however, is that there is a similar shift towards online shopping by businesses. The Business-to-Business (B2B) market has traditionally been well behind retail in the online space, but now that's...
When consumer demands change or new technologies emerge, every business needs to act quickly in order to remain relevant. Precisely because such a total modification action requires a lot of time and money, with a headless commerce setup, where the front-end (a "website") and the back-end (data that users cannot see) are separated, only specific parts need to be upgraded to implement the...
For thousands of years, people have been telling stories in order to pass on their knowledge, to entertain themselves and to better understand the world around them. In this way, over time, stories have evolved into a universal language that everyone can understand, regardless of origin or dialect, even if the means used to tell them are constantly changing. Stories have an enormous influence on...
In the vast world of the internet, where hundreds of websites are vying for visibility, the effort to secure a digital presence has become both a science and an art. In this context, the visibility of a website in search engines plays a crucial role in ensuring its success. Going deeper, the search engines (e.g. Google) that "guard" the web use sophisticated algorithms to filter the plethora of...
In today's business world, where more and more companies are undergoing digital transformation, building a digital store serves as an e-gateway for any brand. By digital store, we mean the official website of the business, as well as its social media accounts and other platforms. Therefore, when you embark on the journey of creating or revamping your website, you are bound to be faced with a...
In the fast-paced world of B2B eCommerce, where businesses rely on online transactions, website loading speed is crucial to the success of your business. So, by understanding the importance of fast loading pages and implementing strategies to optimize website speed, you can gain a competitive advantage, improve user experience and ultimately boost your sales. In this article, we'll explore how...
In recent years, shoppers, more familiar than ever with technology, have increased expectations but also behavior more akin to that of B2C consumers - due to the abundance of choice. This, of course, means a need for change both in companies' strategies to meet these expectations and in the buyer's journey itself. In this article, we'll address exactly how you can navigate each of the three...
On an eCommerce site, well-written product descriptions play a crucial role, as they are the ones that can lead customers to the upper stages of the sales funnel. When we refer to product descriptions, we mean informative product descriptions with their key benefits. They are included in product pages, i.e. landing pages, where a product is displayed to website visitors by including: name,...
In today's eCommerce landscape, making a business stand out from the crowd is a prerequisite to ensure its success. It's a well-known fact that when potential customers browse an online store, they often prioritize the products that appear at the top of the search results. Therefore, in the context of an online store, listing products in a way that attracts customers' attention and encourages...
We all know that communication and promotion are important aspects of developing an eCommerce website. Web development is exactly about creating a website that enables you to share your brand, products and services with the world. The Contact Page is that page of the website that is at the heart of all the above. It is usually not the first place a customer will find on the website (home page),...
In today's digital age, a business's website is often the first point of contact for potential customers. Therefore, it is important for an eCommerce site to not only be beautiful in design and content, but more importantly to encourage visitors to take action. This is how we arrive at the Call-to-Action (CTA) button or otherwise, a call-to-action button, which, as its name suggests, is a tool...
In today's competitive B2B eCommerce landscape, businesses need to be creative and use strategies to grow. This is where Growth Hacking comes in, a process of rapid experimentation across marketing channels to identify the most effective ways to grow a company. This process is particularly popular in startup companies, where rapid growth and scalability are essential to their survival. However,...
On an eCommerce site, well-written product descriptions play a crucial role, as they are the ones that can lead customers to the upper stages of the sales funnel. When we refer to product descriptions, we mean informative product descriptions with their key benefits. They are included in product pages, i.e. landing pages, where a product is displayed to website visitors by including: name,...
Every successful business, regardless of the industry it belongs to or the product it sells, has a history which is more important than ever for today's customers. According to research, over 50% of B2B buyers are motivated by strong content that includes information about the person behind the product they are considering buying. After the Homepage (main website page), the About Us page is...
The Fourth Industrial Revolution, which was already underway before the coronavirus pandemic, has accelerated in recent years due to social distancing. What is certain, however, is that we are now already starting to reinvent the way we do business in our daily lives and that there is an urgent need for a transformation of the digital landscape. Understandably, today's businesses have begun to...
When it comes to the future of Content Editing, AI plays a key role, as AI tools are a powerful way to improve, accelerate and adapt content creation to customer needs. What is an Artificial Intelligence Content Editor? AI Content Editor is a new type of content editing based on artificial intelligence. This type of editor can help you create high-quality content much faster and efficiently, so...
At a time when the rise of technology has profoundly changed the way we discover and consume information, searching for products and services online is more popular than ever. In particular, regarding B2B (Business To Business) sales, several surveys in recent years inform us that search engines are the first choice for a B2B customer to start market research, over other options, such as...
The first promotional email was sent in 1978 and generated $13 million in sales, marking the beginning of one of the most popular marketing channels that still survives today. Precisely because it started so early and is included in outbound marketing, email lacks the brilliance of some newer channels, such as that of social media. For B2B email marketing campaigns in particular, it has always...
Millions of shoppers today visit online stores to buy a variety of goods and services, always keeping up with market trends. This means on the one hand that modern e-commerce businesses bring significant profits to their owners and on the other hand that to continue to be profitable, they need to become increasingly competitive. One of the key requirements for the success of eCommerce businesses...
In recent years, we have all realized the importance of B2B (Business to Business) e-commerce. At the heart of this is the success of the eCommerce website, which is an essential sales tool for any company. The fierce competition in the industry, however, requires constant adaptation to new standards, as customers now clearly expect an increasingly higher level of user experience. For this...
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat," the great strategic theorist Sun Tzu had said. And it is true that, in a battle, in order to save the prospect of victory, evolution may force tactical moves, which will only be of value if they serve a strategy. So, in today's digital world, characterized by the rapid evolution of...
ECommerce, also known as electronic commerce, is a business model that involves transactions carried out on the internet. In almost a century, it has managed to revolutionize retailing and has evolved considerably to meet the changing needs of today's consumers. Significantly, since 2016, the share of online retail sales against total retail sales worldwide has recorded an increase of 10.5%, and...
In the current year, with a quarter of the world's population shopping online, there is no better time to start an e-commerce store. One of the first - and most important - steps in building an eCommerce business is choosing a domain name, well before building the website and promoting it online. The domain name is the email address through which a visitor can enter your website. Simply put, it...
Today, almost all businesses have realized that they thrive when their sales are high and this can only happen if they generate potential customers. A quality and properly designed website, along with a well-managed social media profile, can both gain new audiences and strengthen trusting relationships between customers and the company. The "key", however, that will open the door to your website...
Much has changed in the world of e-commerce in the last three years. The year 2020 has forced retailers to re-evaluate their eCommerce strategies and invest in the digital transformation of their business. 2021 showed that a fast and secure eCommerce store was not enough for business growth, but personalisation, in fact, was what drove sales. 2022 has set new challenges for businesses looking to...
With technology evolving rapidly in recent years and with time saving being considered a... luxury, it is visible that we have now been introduced to a new, different reality. Both modern consumers and B2B buyers, who have already started to turn decisively towards eCommerce, are aware of this and are now largely living it. This is the so-called "B2B eCommerce", which is gaining ground more and...