In today’s world of eCommerce, data analysis is an important tool for understanding the performance of an e-shop. By using metrics, you can monitor and evaluate various aspects of your e-shop to make meaningful decisions to improve its performance. In this article, we list the most important metrics you should consider for proper analysis of your e-shop.

  1. Traffic

Traffic refers to the number of users who visit your e-shop. This metric shows you how popular your e-shop is and how well it is promoted. It can be useful to analyze this by period to detect trends and their possible causes.

  1. Conversions

Conversions refer to the number of visitors who perform a desired action on your e-shop, such as buying a product or subscribing to a newsletter. This gives you an insight into how effective the measures you have taken to promote your e-shop and attract customers. You can analyze conversions by product or service to understand which ones the most successful and which ones need further improvement.

  1. Average Order Value

The average order value refers to the average amount a customer spends when completing an order. This gives you an idea of how profitably your products or services are being sold and how successful the up-selling or cross-selling you are doing is. You can track the average order value by product or service category to understand which categories are the most profitable.

  1. Cart Abandonment

This is the number of customers who add products to the shopping cart but do not complete their order. This metric gives you an insight into how effective your purchasing processes are and what potential barriers your customers are facing. You can analyze abandoned carts by stage of the buying process to identify areas that need improvement.

  1. Time on Site

Time on site refers to the average time visitors spend on your e-shop. This measure shows you how interested visitors are in your products or services and how easy it is for them to navigate through your e-shop. You have the option of analyzing dwell time by page or category to identify the most appealing areas of your e-shop.

We conclude, therefore, that by using these metrics, you can gain a complete picture of your e-shop’s performance and make meaningful decisions to improve it. So, it is important to monitor these metrics regularly and examine the trends to realize a successful presence in the competitive world of eCommerce.