In today’s digital age, changing consumer behaviors and global market dynamics are reshaping the way businesses interact with each other. B2B buyers are increasingly turning to digital channels for their purchases, and therefore, choosing the right e-commerce platform to build an e-shop can contribute to the success of a business.

B2B eCommerce platforms offer a range of features that are tailored to the unique requirements of business-to-business transactions. Therefore, in this article, we list out exactly those fundamental features of B2B eCommerce platforms in 2023 so that you can come up with a powerful and effective eCommerce solution.


Scalability and adaptability

An eCommerce platform must have the ability to grow alongside your business. It adapts the user experience, design and functionality to each brand and the unique needs of the business.



A user-friendly interface is essential for effective B2B transactions to take place. Buyers and sellers should be able to easily navigate the platform, find products, manage orders and access the necessary information without complications.



In our increasingly digital world, where many buyers use smartphones and tablets for their shopping needs, your B2B e-commerce platform should be optimized for mobile devices. Responsive design ensures an advanced experience across all screen sizes, helping to increase your efficiency.


Interface capabilities

One platform integrates seamlessly with your existing systems such as CRM, ERP and inventory management. In particular, the seamless interface simplifies and streamlines your business operations, reducing the risk of errors.

At the same time, with real-time stock updates you can always keep track of the quantity of items in stock. Thus, you avoid the possibility of overselling stock and consequently disappointing your potential customers.





B2B transactions involve confidential information and data of the utmost importance. Therefore, make sure the platform prioritizes security measures such as SSL encryption, two-factor authentication, and GDPR compliance.


Directory management

Effective product catalogue management is essential for B2B eCommerce. This means it should support complex product hierarchies, multiple pricing levels and bulk product uploads, as well as manage inventory in real-time.



The rise of B2B platforms has undoubtedly revolutionized the eCommerce industry. Choosing the best platform for your business is a critical decision that can significantly impact your growth and success.

By considering factors such as scalability, connectivity, security, and catalog and inventory management, you can make a wise choice based on your business goals. The right B2B ecommerce platform can enable your company to thrive in the digital landscape and stay ahead of the competition.

SoftOne‘s B2B eCommerce platform, SHOPRANOS, meets the above criteria, keeping pace with today’s market conditions. It improves the user experience in your e-shop, features a mobile responsive design, and full ERP integration reduces the chance of errors. It is a secure and easily customizable system, with expanding capabilities in parallel with the needs of each business.