In today’s eCommerce landscape, making a business stand out from the crowd is a prerequisite to ensure its success. It’s a well-known fact that when potential customers browse an online store, they often prioritize the products that appear at the top of the search results. Therefore, in the context of an online store, listing products in a way that attracts customers’ attention and encourages them to buy is now more necessary than ever.

In this article, we will present techniques to place your products prominently in your e-shop and increase your chances of being first in sales. Starting with optimizing your product titles and descriptions, follow all the necessary steps to take your performance to new heights.


Optimization of product titles and descriptions

Use relevant keywords in your product titles and descriptions to optimize SEO. Think about what phraseology potential customers use to discuss each type of product and incorporate the relevant keywords into your e-shop content.


High quality product images

Include attractive high-resolution product images – from various angles. Clean, professional-looking images help customers make informed purchase decisions, increasing the chances of a sale.


Competitive prices and special offers

Research your competitors’ prices and set competitive rates. Be careful that your prices are not higher than others selling similar products, nor do you undervalue your products to the point that it negatively affects your profitability.

Create special offers, bundles, discounts, or promotions to attract customers’ attention and highlight any unique selling propositions or value-added benefits. Such incentives can make your products more attractive and help increase sales.


Reviews and customer ratings

Encourage users to leave reviews and ratings for the products they have purchased, as positive reviews and high ratings can build trust and influence the decisions of other customers. At the same time, it’s important to respond to their feedback, addressing any concerns or problems. Provide excellent customer service to increase the chances of receiving positive feedback.


Accurate categorization and tagging

Proper categorization makes it easier for customers to find products while browsing your e-shop. Use relevant search tags and features to improve your products’ visibility in relevant searches and ensure consistency and accuracy in their classification.


Product listings for mobile devices

Make sure your e-store is mobile friendly and offers a seamless user experience. Optimize loading speed, simplify the checkout process for mobile users, and implement responsive design to achieve adaptation to different screen sizes. These can contribute to better search rankings and improved sales.


Multichannel marketing and product promotion

Use multiple marketing channels to promote your products and increase traffic to your online store. Leverage social media advertising, email marketing, and partnerships with influencers.

Even consider paid search advertising content to target specific customer segments. Increasing visibility and targeted traffic has the power to improve sales performance.


Leverage online store capabilities

Explore any additional features or tools provided by the eCommerce platform you use. For example, some platforms offer sponsored product listings or select products that can boost visibility and sales. Understand the platform’s algorithms and use them to your advantage.


Performance monitoring and analysis

Regularly review your product performance and sales metrics, as well as customer behavior. Identify trends, top-selling products and areas for improvement.

Make data-driven decisions to optimize product listings, pricing and promotional strategies to achieve better sales results over time.



Remember that to achieve top sales rankings, you absolutely must combine optimization, customer satisfaction and effective marketing techniques. Adapt and refine your strategies based on customer feedback and market trends to maximize your chances of skyrocketing sales with a proper product listing in your e-shop.