In today’s digital age, a business’s website is often the first point of contact for potential customers. Therefore, it is important for an eCommerce site to not only be beautiful in design and content, but more importantly to encourage visitors to take action.

This is how we arrive at the Call-to-Action (CTA) button or otherwise, a call-to-action button, which, as its name suggests, is a tool that prompts visitors to a website to take a specific action – from filling out a form, to subscribing to a newsletter, to making a purchase. You’ll see it placed within the website (even in the form of a link), piquing the interest of customers.


How does a CTA button increase your sales?

A Call-to-Action can be functional and bring in sales, under certain conditions. So, when creating it, you should consider the following elements:

Positioning: A CTA button should be placed in a prominent place on the page where it will be easily visible to visitors.

Design: a prompt button should stand out from the rest of the page, made with contrasting colors, clean text in bold type and a distinctive design. We also suggest that it should be large enough so that a user can easily click on it via desktop and mobile device.

Language usage: It should still be simple and easy to understand. Avoid using complex language or excessive words that could confuse visitors. Use active verbs (e.g. buy, click) and create a sense of urgency, with words like now or today that prompt visitors to act.

Test: Try different variations of the CTA button to see which performs best. Use A/B testing and experiment with different colors, wording and placement to optimize your conversion rate.


Call-to-Action buttons have undergone huge changes over time, both in terms of appearance and functionality. While they used to have the disadvantage of disorienting the visitor instead of guiding them, today a more streamlined aesthetic dominates their design, thus facilitating user navigation.

Therefore, in today’s competitive market, creating Call-to-Action buttons and handling them properly is an essential part of any sales strategy, as it helps you convince your website visitors to take the desired action. It is therefore worth investing in an easy-to-use and modern design of your e-shop and placing prompt buttons within its pages.

SoftOne‘s B2B eCommerce platform SHOPRANOS allows you to add and format Call-to-Action button by entering all the necessary data for its effective use. You can set text, orientation and button URL easily and quickly from within the platform, while having the opportunity to preview the corresponding page. This move can make a difference in increasing sales, drastically contributing to the growth of your business.