Today, as the landscape of digital markets is evolving, it is important for every company to evolve at the same time. As part of a successful marketing strategy, content distribution is essential to increase your brand visibility and awareness, as well as conversions.

Specifically, as part of an SEO strategy, the content created helps improve the website’s position in search results, and when it’s relevant and engaging, it helps you build a loyal customer base.

Therefore, we can see that this content is not directly aimed at increasing profits, but has the primary goal of informing the audience about your products or services. Thus, the forms it can take are varied: from newsletters and blog posts to infographics and podcasts.


How do you create content suitable for each stage of your customers’ browsing experience?

Effective content distribution requires a full understanding of both your potential customers and the channels they use to consume the content. So, initially, you need to create a properly structured market research to get the important information about your audience and their pain points.

Once you have completed your market research, you can organize your first plan. This will include: the topics you plan to cover, the keywords, the style and tone you will use in your content, the frequency of publishing, and the tools that will make it easier for you.

Furthermore, in order to achieve your goals related to a specific period of time, you will need to define key performance indicators (KPIs). These will let you know when you have achieved these goals (in terms of sales, revenue, SEO, etc.), giving you milestones that you can check. Based on the numbers provided by the indicators, you will be able to make page corrections, but also track sales and spending related to the different campaigns.

So, we’ve seen that content marketing, as part of a broader digital marketing strategy, has a long-term nature, meaning that your content can serve its purpose long after it’s published. Keep in mind that implementing a content marketing strategy requires you to invest in time, as you’ll need to publish new content on a regular basis, optimized for search engines.

This investment, however, is of utmost importance, as the distribution of quality content, combined with the maintenance of a stable customer base and the monitoring of market trends, contribute to the success of your business.