E-commerce has grown exponentially in recent years, with the COVID-19 pandemic accelerating its adoption across the retail spectrum. And as many businesses closed, companies sought to launch their e-commerce presence or expand their capabilities to accommodate an influx of online shoppers.

In this highly competitive market, of course, the imperative for every business to build a strong e-commerce product strategy also presented itself.

We therefore give you a comprehensive overview of what you need to consider before building an online platform.

Adapting to the digital future is key to the growth and longevity of your business, and although this is easier than you think, you should know that it will require dedication and hard work.


Think of a plan of action

The first thing you need to understand is that creating your ecommerce strategy involves detailed planning. Learning individual tactics is important, but without an overall plan, the whole project will seem extremely difficult.

So, avoid falling into the trap of creating an e-commerce website without a plan. It is important, for example, to organize your task assignments and prioritize your major actions.

Comprehensive action plans will allow you to be properly directed over a long period of time, while considering as many functions as possible and being specific.


Set targets

Businesses that start out without goals cannot measure their progress and improve. Some examples of important goals include boosting traffic to your website and increasing your customers and revenue.

Further, your goal may be to launch a certain number of product campaigns, as well as to attract a certain number of customers e.g. per month.


Know your target market

Creating your brand is a difficult task. You can easily get lost and confused. That’s why it’s important to find your target market.

Defining it affects the way you try to market your products and gain a foothold in the market.

In case you already have a brand and are making its transition online, you can conduct a survey to determine your audience demographics. New brands and businesses can decide who they want to target and build on that.


Build your website

…but be careful: you will also have to maintain it. You can work with a competent team that will take care of any bugs you need to fix, as well as any website updates you need to make.


Do not neglect logistics and management

Your strategy should include a resource and product management department to oversee and refine processes. This is when an order is placed, packed, shipped and delivered. You will also need a good inventory management strategy.


Understand your competition

To develop an effective e-commerce strategy, you need to understand the market you are in and research your competitors. Note their strengths and weaknesses and find your position in the market.

It is also beneficial to look at how your competitors are optimizing their websites and user experience – especially if their brand is more established than yours. Search engine optimization (SEO) tools can help you analyze your competitors and determine the origin of traffic.

Therefore, your digital e-commerce strategy needs to be optimized to maximize the potential of your business. A comprehensive strategy that is interested in innovation and updated with the latest trends can effectively lead to success.