HELLASOD, the largest producer of natural and hybrid turf in Greece, with extensive experience in sports facilities and urban redevelopment projects, has launched its new B2C eShop by leveraging the unique advantages of the Shopranos eCommerce platform from ENTERSOFTONE, the country’s leading business software provider. With the all-in-one digital solution of Shopranos eCommerce, HELLASOD...
From the Physical Shelf to the Digital Shelf: How to Successfully Take Your Business Online In today’s fast-changing world of commerce, moving your business online isn’t just an option, it’s a necessity. Whether you run a small local shop or a growing brand, shifting from a physical storefront to the digital marketplace can open up incredible new opportunities. But how do you make that...
The rapid growth of e-commerce continues unabated, according to a recent study by Juniper Research. The research predicts that the global e-commerce market will exceed an impressive $11 trillion by 2029, marking an era of digital transformation in the retail sector. The study reveals that the value of global e-commerce transactions is expected to reach $7 trillion by 2024. This means that...
In a world of rapid technological advancement, consumer habits are evolving just as quickly. The recent "Future Consumer Index" (FCI) study by EY reveals an intriguing trend: while consumers are returning to physical stores, they're simultaneously showing increased trust in artificial intelligence (AI) during their shopping process. Specifically, the study finds that 68% of consumers trust...
In the competitive world of eCommerce, increasing the average order value is a key strategy to maximize revenue and profitability. By encouraging customers to spend more during each transaction, eCommerce stores can enhance their bottom line and improve lifetime customer value. In this article, we'll explore some effective strategies you can implement to increase average order value. Product...
In the competitive world of eCommerce, effective promotion of your products is vital to the success of your online store. With so many channels and marketing strategies available, it can be difficult to determine the best way to promote your products and reach your target audience. In this article, we will discuss some key factors to consider when choosing the best way to promote products for...
The evolution of eCommerce has redesigned the way we buy and sell products. With the increasing competitiveness in the marketplace, personalization has become an essential tool for businesses looking to stand out and attract customers. 2024 promises to bring even more innovations and developments in personalization. Let's look at the top 6 trends that are expected to dominate in 2024. ...
Conversions are one of the key performance measures in the eCommerce space. The higher the conversion rate, the more sales and profits a business can make. For this reason, we provide you with 10 tips to increase conversions in B2B eCommerce. Optimize your website The first and most important tip to increase conversions is to optimize your website. This includes making it easy for users to...
The digital age has reshaped the way businesses market their products and services. Your eCommerce business needs to implement Digital Marketing strategies that will help you increase sales and retain customers. In this article, we present 8 strategies you can adopt to achieve your goals. Analyze data and leverage it Data analysis is an important factor for the success of your eCommerce...
In the digital age, a strong online presence is vital to the success of any company. For e-commerce businesses, this means creating an attractive and credible image for their e-shop. In this article, we'll explore some key strategies to help you improve your e-shop's image and attract more customers. Professional website design First impressions are everything and your website design...
In today's world of eCommerce, data analysis is an important tool for understanding the performance of an e-shop. By using metrics, you can monitor and evaluate various aspects of your e-shop to make meaningful decisions to improve its performance. In this article, we list the most important metrics you should consider for proper analysis of your e-shop. Traffic Traffic refers to the number of...
ECommerce has revolutionized the way businesses operate and connect with their customers. In today's digital age, a strong online presence is vital for any business, especially when targeting the B2C (Business-to-Consumer) market. In this beginner's guide, we'll explore the key steps to building an effective B2C eCommerce strategy. Understanding of B2C eCommerce B2C eCommerce refers to the...